런던은 정말 매력 넘치는 도시다. 오래된 골목길, 유서 깊은 건축물과 장소들, 넘쳐나는 박물관, 미술관, 극장, 공원, 곳곳에 숨어 있는 보물 같은 카페, 레스토랑, 숍, 백화점과 개성 넘치는 동네들. 정치, 경제, 문화, 예술, 스포츠 등 다양한 분야의 중심이기도 하다.
그러나 사디크 칸 시장이 이끄는 런던 시 정부가 최근 시작한 이 캠페인 만큼 런던의 매력을 잘 보여주는 것은 아마 없을 것이다.
이 캠페인의 이름은 '#LondonIsOpen'이다. 브렉시트(영국의 유럽연합 탈퇴) 이후에도 런던은 모두에게 열린 도시로 남아 있을 것이라는 것.
런던은 언제나 지금처럼 놀라울 만큼 다양한 인종, 국적, 종교, 문화가 공존하는 '다문화 도시'로 남을 것이라는 메시지이기도 하다.
사디크 칸 시장은 런던에서 사업을 벌이고 있거나 계획 중인 비즈니스 파트너들은 물론, '런던드림'을 꿈꾸는 전 세계 모든 사람들을 환영하며 다음과 같이 강조했다.
"런던은 세계 최고의 도시입니다. 런던은 창의적이고, 국제적이며, 기업하기 좋은, 수많은 기회로 가득한 곳입니다. 저는 다양성에 편안함을 느끼고 미래에 긍정적인 이 도시의 시장으로 제가 일하고 있다는 사실이 대단히 자랑스럽습니다."
우리는 서로의 차이를 그저 용인하는 게 아니라, 찬양합니다. 전 세계에서 온 많은 사람들이 여기에서 살고 일하며, 이 도시 생활의 모든 부분에 기여하고 있습니다."
"우리는 런던의 모든 사람들, 그리고 전 세계인들에게 '런던은 열려 있다'는 것을 말해주고 싶습니다. 이 긍정적인 메시지를 전하는 간결하지만 강력한 이 캠페인에 모두 함께 해주시길 바랍니다."
런던이브닝스탠다드에 따르면, 런던 내 주요 기관들은 물론, 수많은 기업과 자영업자들이 이 캠페인에 동참하고 있다.
주요 기관·단체·기업의 리더들은 물론, 예술가와 연예인 등 유명 인사들도 이 캠페인에 참여했다.
Help us spread the message that #LondonIsOpen. Hear it from @ollyofficial@CorinneBRae@EllaEyrepic.twitter.com/sRzjGBw10u
— London Gov (@LDN_gov) July 18, 2016
Shout it from the rooftops! @ChrisMoyles , @Konnie_Huq and @sandragogglebox tell everyone #LondonIsOpenpic.twitter.com/txqRkIuehg
— London Gov (@LDN_gov) July 18, 2016
그 목록에는 정말 끝이 없다.
Creative, international, entrepreneurial & full of opportunity - #LondonIsOpen@standardnewshttps://t.co/xOQjfnLfLbpic.twitter.com/fziznVOUuQ
— Sadiq Khan (@SadiqKhan) July 18, 2016
We're showing the world that our doors will always be open! Share our message: #LondonIsOpenpic.twitter.com/fMaL33ERb3
— London Gov (@LDN_gov) July 18, 2016
Help us spread the message that #LondonIsOpen. Hear it from @ollyofficial@CorinneBRae@EllaEyrepic.twitter.com/sRzjGBw10u
— London Gov (@LDN_gov) July 18, 2016
#LondonIsOpen@starwars fans from across the world came together at @SW_Celebration this weekend. pic.twitter.com/30olSJDCGF
— Peter Mayhew (@TheWookieeRoars) July 18, 2016
피터 메이휴
London's full of creativity & possibility – no place for discrimination & hate https://t.co/tHOFjlK5Ek#LondonIsOpenpic.twitter.com/pKCYJmJGvY
— Richard Branson (@richardbranson) July 19, 2016
리차드 브랜슨 (버진그룹 회장)
We’re proud to support the @MayorofLondon#LondonisOpen campaign. #London is one of the most diverse & welcoming cities in the world
— Transport for London (@TfL) July 18, 2016
런던교통국(TfL)
Our Architecture Gallery is open to everyone! The Royal Institute of British Architects say #LondonIsOpenpic.twitter.com/HoDnOUhBUy
— RIBA (@RIBA) July 19, 2016
영국 왕립 건축학회
Today we join @MayorofLondon and @visitlondon in shouting out loud: #LondonIsOpen ! https://t.co/RsjPuebF9rpic.twitter.com/sQcnhltKTN
— South Bank London (@southbanklondon) July 20, 2016
런던 사우스뱅크
We’ve welcomed audiences and artists from around the world since 1871 and have no plans of stopping! #LondonIsOpenpic.twitter.com/2gMMeFQ0kP
— Royal Albert Hall (@RoyalAlbertHall) July 18, 2016
로열 앨버트 홀
A warm welcome to all our visitors this summer #Londonisopenhttps://t.co/LneCWQazrLpic.twitter.com/jFQhyI2VuL
— Science Museum (@sciencemuseum) July 18, 2016
런던 과학박물관
Our Director Sam wants you to know #LondonIsOpen...all aboard! pic.twitter.com/HPQO6bdmQP
— LTMuseum (@ltmuseum) July 20, 2016
런던 교통박물관
Our doors are always open. Come and explore great art & design, discover something new! #LondonIsOpen@MayorofLondonpic.twitter.com/1hFm8SpN8Y
— V&A (@V_and_A) July 19, 2016
빅토리아&앨버트 박물관
We're proud to open our doors every day for people of all backgrounds and faiths. #LondonIsOpenpic.twitter.com/c2STg3XriN
— Jewish Museum London (@JewishMuseumLDN) July 19, 2016
런던 유대인 박물관
King's is supporting the @MayorofLondon's #LondonIsOpen campaign. Read more @standardnews: https://t.co/ztsMwDT35Yhttps://t.co/Pw2a3gT2PN
— King's CollegeLondon (@KingsCollegeLon) July 18, 2016
킹스칼리지
#LSE students come from over 140 different countries & we support the @MayorofLondon's #LondonIsOpen campaign! https://t.co/XfTLk2exg5
— Study at LSE (@StudyLSE) July 20, 2016
런던정경대(LSE)
There's one thing international students NEED to know about London right now... #LondonIsOpen@StudyLondonpic.twitter.com/VYZmXQ9N6r
— Student.com (@Student) July 18, 2016
We're proud to back the @MayorofLondon's message to students everywhere: #LondonIsOpenhttps://t.co/vGMEtqSRyQ
— UAL (@UniArtsLondon) July 20, 2016
런던예술대학(UAL)
As the world’s number one venue, we’re supporting @MayorofLondon and @London_CVB. We’re open and #LondonIsOpenpic.twitter.com/76QSpzDD76
— The O2 (@TheO2) July 20, 2016
O2 (통신사)
It's great to hear #LondonIsOpen - we found it open and inclusive as it embraced #LGBTIrights at #PrideinLondonpic.twitter.com/UjOU9S6oXN
— Amnesty UK LGBTI (@AmnestyUK_LGBTI) July 18, 2016
앰네스티 영국
#LondonIsOpen@BarbicanCentrepic.twitter.com/hfevknKfnx
— London Symphony Orch (@londonsymphony) July 19, 2016
런던 심포니 오케스트라
“The world’s mine oyster.”
- The Merry Wives of Windsor, Act 2:1
Our doors are open to the world #LondonIsOpenpic.twitter.com/v6mZJUOodd
— Shakespeare's Globe (@The_Globe) July 19, 2016
셰익스피어 글로브 극장
Our beloved @Phoenix_Ldn is open...#LondonIsOpenpic.twitter.com/G777sauPGf
— ATG (@ATGTICKETS) July 20, 2016
앰배서더 시어터 그룹
We are The Gate. We open for everyone!#LondonIsOpenpic.twitter.com/iL5j2HjOgC
— Gate Cinema (@GateCinema) July 20, 2016
런던 게이트 시네마
Every is welcome at the Lyric. You give a little love and it all comes back to you #LondonIsOpen
— Lyric Hammersmith (@LyricHammer) July 18, 2016
리릭 해머스미스
Our doors are open to the world. #LondonIsOpen@MayorofLondon#itsabigworldinherepic.twitter.com/uDD1Z64Q6m
— Young Vic Theatre (@youngvictheatre) July 18, 2016
영 빅 시어터
They're borrowed from @Bushhallmusic while we've got the builders in but our doors remain open to all. #LondonIsOpenhttps://t.co/Q62z4WyhJP
— Bush Theatre (@bushtheatre) July 19, 2016
부시 시어터
Our doors are open. #LondonIsOpenpic.twitter.com/6JoX0V25U3
— The Old Vic (@oldvictheatre) July 18, 2016
올드빅
Team @MiandMeLondon at #StPancrasHotel are supporting the @MayorofLondon's #LondonIsOpen campaign! @London_CVBpic.twitter.com/s4jZRYqq3F
— StPancrasRenaissance (@StPancrasRen) July 20, 2016
세인트 판크라스 르네상스 호텔
Another hot day in London town..why not come see us for a cooling drink or bit of respite #LondonIsOpen@London_CVBpic.twitter.com/Xn7SQ0amuV
— The Langham, London (@Langham_London) July 20, 2016
런던 랭함 호텔
We welcome all of our guests to Grosvenor House London! #LondonIsOpenpic.twitter.com/zMLFjD2dgF
— Grosvenor House JW (@Grosvenor_House) July 20, 2016
메리어트 그로스베너 호텔
#LondonIsOpen@London_CVBpic.twitter.com/l4ylScQDBw
— Marriott Twickenham (@MarriottTwicker) July 20, 2016
메리어트 트위켄햄 호텔
We love welcoming all our guests ???? #LondonIsOpen@London_CVB@MayorofLondonpic.twitter.com/DBDNtcxCt4
— Marriott Park Lane (@LondonParkLane) July 20, 2016
메리어트 파크레인 호텔
Our doors are always open! Visit #London and stay with us at @Kingsway_Hall#LondonIsOpen#coventgarden@London_CVBpic.twitter.com/A8COeyzDi7
— Kingsway Hall Hotel (@Kingsway_Hall) July 19, 2016
킹스웨이 홀 호텔
Welcome to Carluccios #LondonIsOpenhttps://t.co/d0NqJrqsGq
— Carluccio's (@Carluccios) July 20, 2016
칼루치오스 (이탈리안 레스토랑)
The John Smedley doors are all open for #LondonIsOpen#BritishFashionpic.twitter.com/ido0TZNrxk
— John Smedley (@JohnSmedley) July 20, 2016
존 스메들리 (니트웨어 숍)
With over 40 nationalities on the TransferWise team globally, for us, #LondonIsOpen. @SadiqKhan@MayorofLondonpic.twitter.com/g7v554EZn3
— TransferWise (@TransferWise) July 20, 2016
트랜스퍼와이즈 (핀테크 스타트업)
We are celebrating 10yrs of putting on gigs in London for musicians & fans from all over the world! #LondonIsOpenhttps://t.co/o3BqDyYGIh
— Communion Music (@CommunionMusic) July 20, 2016
커뮤니언 뮤직 (음반제작사)
@London_CVB is the greatest city in earth...#LondonIsOpen When a man becomes tired of London, he is tired of life.. pic.twitter.com/3haxOR76Fh
— Chris Robinson (@ChrisIRobinson) July 20, 2016
Thanks to everyone who has opened their door to welcome people to our great city #LondonIsOpenpic.twitter.com/i1napzOMCn
— Mayor of London (@MayorofLondon) July 20, 2016
정말 근사하지 않은가?